Agadir has a beautiful beach, however it tends to attract the wrong kind of tourism. As the result of an earthquake in 1960, Agadir is a completely modern city, which reminded me of towns in Northern Germany. It is also permanently full of tourists, especially German tourists (German is the second language of the land). It does have excellent luxury hotels, where activities are organized and there is some form of night-life. In addition, there are some beautiful golf courses. But if you are searching for:

a) the real Morocco

b) an example of traditional architecture.

c) a break from it all.

Agadir is not a good place to spend much time. It does represent a useful transport hub and an easy point of access if your coming by plane. Cheap flights from Europe often go to Agadir.

Furthermore Agadir is a good place to make daytrips from to nearby highlights including the old walled city of Taroudannt, Paradise valley and the Massa Lagoon.

Agadir
Ait Ourir
Al Hoceima
Asilah
Azemmour
Azrou
Boumalne
Casablanca
Cascades Ouzoud
Chaouen
Dades Gorge
Dades Valley
Dakhla
El ayoune
El Jadida
Erfoud
Essaouira
Fez
Figuig
Goulimime
Ifrane
igheem
Imilchil
Imlil
Larache
Marrakesh
Meknes
Merzouga
Moulay Idriss
Oualidia
Ouarzazate
Ouirgane
Oujda
Oukaimeden
Ourika
Rabat
Rissani
Safi
Sefrou
Settat
Sidi Ifni
Skoura
Smara
Sous Valley
Tafraoute
Tangier
Taroudant
Taza
Tetouan
Tin Mal
Tineghir
Tiznit
Todra Gorge
Volubilis
Zagora